For those that don’t camp, the hotels are about 10-20 miles away as we’re in a state park. Below is a link to hotels in the area. Note that Talledega has moved the races to the same weekend as our festival, so some of the hotels are very high priced if rooms are available. There tend to be a few more rooms available and lower prices the further you get from I-20. I believe the motel off of I-459 exit 6 has the best prices and most availability, and is it in a very good area of town.
Link here: Hotels
For those of you who do camp, a list of stores is at the bottom of the Hotel page.